Even though it's not officially summer yet, it won't be long before there are plenty of hours of sunshine, diving and dolce far niente without scheduled times. We all know the benefits of the sun: from stimulating the production of vitamin D , essential for various body activities, to regulating sleep, reducing stress, anxiety and depression, and strengthening the immune system. However, we also know its risks, especially for the skin. Therefore, it is essential that we start preparing it now, in order to protect it and make the most of the most desired season! 
EXFOLIATION & UNIFORM TAN
Take advantage of the months before summer to prepare your skin for an even tan , with regular exfoliation , between 1 and 2 times a week. By removing dead cells and freeing pores , it prepares your skin to receive hydration, absorb sun protection and achieve a more uniform and healthy complexion . We recommend the Desperta exfoliant , made from coffee and kakadu plum, super rich in vitamin C , perfect for brightening the complexion, combating cellulite and reducing pigmentation . Promotes collagen regeneration and production and leaves skin soft and hydrated.
Remember: never exfoliate before going to the beach, for example, because it can leave your skin too fragile for long exposure to the sun! 
HYDRATION REINFORCEMENT
We know that too much sun, salt water and chlorine can make your skin drier. Anticipating these adventures, the ideal is to reinforce hydration in the pre-summer months - and nothing like Puro Sol Balm . This product adapts to the skin, being absorbed quickly, but maintaining a protective layer , safeguarding it from external aggressions. Stimulates skin elasticity, preventing the appearance of marks and stretch marks. Even on days with greater sun exposure, it is a great protective booster (SPF15) and also afterwards, as it supports tissue recovery. The After Sun stick is also a great option, especially to apply to the skin of the face and help it recover.
And speaking of hydration, don't forget to increase your water consumption, so we can work on your skin from the inside out. Always have the thermos ready, with vacuum insulation that allows the temperature of drinks - hot or cold - to be maintained for hours! And you can add about 4 Drops of Beauty pipettes, to make the process even more efficient. 
SOLAR PROTECTION
The sun is one of the main factors for premature skin aging - wrinkles, fine lines, hyperpigmentation, loss of elasticity ... everything we don't want! The face is the most affected area, as it is exposed daily (and the cloudy sky also lets solar radiation pass through).
Especially in the hottest months, it is a good option to use Puro Sol Sérum in the morning, a repairing serum with highly nourishing botanical active ingredients. Helps repair the skin from sun damage, with natural and effective UV protection (SPF15). Illuminates and energizes the skin and helps prevent and reduce blemishes .
To reinforce protection in everyday life or during more intense sun exposure, you also have several options.Puro Sol Sun Milk with Zinc (SPF30+), if you prefer a more liquid texture, or stick sunscreens, SPF35 or SPF50 . For the body, without a doubt, mineral sunscreen in a can (SPF35) . All without chemical filters, with zinc oxide being the active ingredient in blocking UV radiation. 
EXTRA BRIGHTNESS
To boost hydration and give your skin an extra glow , we recommend using a body highlighter ! You can choose between Sea and Sun , both with mica , a natural ingredient that leaves a glow and a warmer tone on the skin, without any type of chemical pigmentation. These are oils with a velvety texture , which not only deeply nourish and hydrate the skin, but also keep it radiant. They help reduce the “orange peel” appearance caused by cellulite and improve the appearance of stretch marks and scars .
Happy Summer!
