If you're looking for stronger, healthier, and more beautiful hair, how you care for it makes all the difference. And it all starts with the scalp.

The scalp is highly vascularized — which means that anything we apply is quickly absorbed by the body. Therefore, the products we use in the shower should be as natural and clean as possible , especially when it comes to shampoo.

The synthetic ingredients found in many conventional shampoos (such as silicones, sulfates, parabens, and mineral oils) weaken the hair, irritate the scalp, and even affect hormonal balance .

As you know, our foundation is based on a single principle: that all the products we have in the store are 100% certified organic and natural... always. Effective, of course, beautiful too... but you can trust that you will never find anything that isn't ethically the healthiest and best for your body possible.

Our Super Hair Shampoo , which has been around since the brand's inception, was formulated with hand-picked botanical actives to help hair be as beautiful and healthy as possible.

For example, the orange color of shampoo comes from hawthorn , which has the function of:

• Intense nutrition

  • Rich in essential fatty acids (omega 3, 6, 7 and 9) that help repair damaged hair fibers and nourish the scalp.

  • Palmitoleic acid (omega 7) is rare and helps maintain the hydration and elasticity of the hair.

• Growth stimulation

  • It contains vitamins A, C, and E , and antioxidants that improve microcirculation in the scalp.

  • It strengthens the follicles, helping to reduce hair loss and stimulate growth.

• Scalp balance

  • Anti-inflammatory and soothing properties, useful in cases of irritated, itchy or flaky scalp.

  • It helps balance oiliness without drying out the skin.

• Shine and soft texture

  • The high content of carotenoids and tocopherols provides a natural shine and protects against oxidative stress (UV, pollution).

  • It makes hair silkier and more manageable.

• Protection against external damage

  • It acts as an antioxidant shield , protecting against free radicals, heat, and pollutants.

All the active ingredients have a function! That's how we think and work... always keeping the benefits of each botanical active ingredient in mind. But you can also trust that this shampoo:

• Free from sulfates, parabens and silicones.

• Suitable for all hair types, including sensitive scalps.

• Ideal for those who suffer from hair loss, excessive oiliness, or lack of vitality.

On top of everything else, it has a mild and fresh scent — and it leaves hair light, hydrated, and shiny from the very first wash.

But I'll explain better why you should switch to a natural shampoo, preferably now...

1. Protects the scalp's natural oils.

Harsh shampoos remove the skin's protective layer, causing a dry, aged scalp and excessive oil production.

The Super Hair Shampoo (a nourishing option for those who need to combat hair loss and have healthier hair) or the Bergamot Shampoo (which I personally use, and my children also use, to effectively cleanse without drying out the scalp) gently cleanse without compromising the natural balance—and also nourish the follicles and stimulate growth .

2. Prevents irritation, sores, and even pimples on the scalp.

Silicones, mineral oils, and synthetic fragrances can cause itching, flaking, or even pimples on the forehead, neck, and back.
With the natural formula of our shampoos , the scalp is left clean, irritation-free, and healthy .

3. Helps maintain natural color (especially with henna)

If you dye your hair with natural henna , you know that using sulfates causes the color to fade quickly.
Super Hair Shampoo preserves pigmentation for longer, maintaining vibrant color and healthy hair.

4. It stimulates growth and reduces hair loss.

The natural ingredients in Super Hair Shampoo , such as sea buckthorn, wild carrot , rosemary, mint, and aloe vera , stimulate microcirculation in the scalp, strengthening the roots and promoting growth.
By eliminating irritating chemical ingredients, it protects the follicles and helps reduce hair loss .

5. It's better for the environment (and for you).

Every day, what we use in the shower ends up in our rivers and oceans. Our shampoos are biodegradable, made with ecosystem-safe ingredients , and come in a reusable aluminum bottle . Sustainable from start to finish.

My tip:

As you know, I'm an advocate of the "inside-out" philosophy, because it's essential to treat hair from the outside... but as a certified trichologist, I can tell you that it's even more important to treat it from the inside first, since the exterior is always a reflection of our interior.

That's why we started with " supplements ," with medicinal plants that have been used for centuries to strengthen hair and that work!!! Like Super Hair Protein and Super Hair Capsules, developed to help give women everything they need in terms of protein, adaptogens , and vitamins to support not only daily life, but especially to strengthen hair from the inside out and stimulate its growth. And when used with shampoo and serum , they become the most effective routine for strong, thick, and shiny hair.