Hyperpigmentation is, as the name suggests, an excess of pigment in the skin. It is mostly associated with sun exposure, but it can also involve other factors, from stress to hormonal changes. It means that there is an inflammatory process underway and our skin is creating a defense, producing more melanin to protect itself.
What types of hyperpigmentation are there?
Melasma is one of the most common forms of primary hyperpigmentation. It is intrinsically linked to sun exposure , but it can also arise due to hormonal changes (menopause, pregnancy, thyroid problems, use of some oral contraceptives) or even stress situations and the use of certain cosmetics . And it is suspected that not only exposure to ultraviolet radiation is harmful for melasma, but also exposure to blue light. Women between the ages of 20 and 40, especially those with a darker skin tone , are more susceptible to suffering from melasma, as are those who have a genetic predisposition.
There is also post-inflammatory hyperpigmentation, when a darker pigment appears on the skin after some type of aggression or inflammation - a sunburn or an imbalance in the skin , such as acne or eczema.
And there is also solar hyperpigmentation , solely and exclusively dependent on excessive sun exposure and insufficient sun protection. The process is slow, worsening as sun exposure increases and may improve in months with less sun. In this case, lighter skin tones are more susceptible.
How to prevent and treat hyperpigmentation?
Sun protection always!
The best prevention is the use of high sun protection . You should use sun protection every day and protect yourself from direct sunlight at times when it is strongest. Whenever you are at the beach, you should reapply the sunscreen to ensure effective protection. Our advice is a mineral protector, capable of blocking solar radiation before they are absorbed by the skin. As we saw above, blue light is suspected of being a trigger for hyperpigmentation. Therefore, even if your routine involves being indoors in front of a screen, it is worth investing in this care.
Use cosmetics suited to your face
While retinol is known for reversing sun damage, it also has a reputation for irritating the skin. We prefer the natural alternative to this ingredient - bakuchiol , present in the Radiante range , with a serum and cream specifically formulated to prevent and care for skin with hyperpigmentation. This ingredient is suitable for sensitive skin and safely promotes an even skin tone. The Radiant essence is based on aloe vera, as this plant contains aloin and aloesin, botanical active ingredients that reduce hyperpigmentation.
If you have skin with acne or eczema , it is very important that you follow an appropriate routine to avoid the appearance of post-inflammatory hyperpigmentation.
Light exfoliation
The best way to exfoliate your facial skin without damaging it is, without a doubt, by daily cleansing with oil and a cotton towel . Weekly, you can also apply the Luminosa mask , rich in antioxidants essential for anti-blemish and anti-aging skin protection. Honey and açaí are the main ingredients in this formula that softens the skin and gently exfoliates it - a type of natural peeling that supports cell renewal and natural tissue regeneration, removing the damaged layer of the skin.
Vitamin C
This antioxidant ingredient is essential for firm, elastic and protected skin, which is why it is present in the Radiante line (and many others). But you can also reinforce your presence from the inside out, with a daily intake of Beleza Pura - you can opt for the powdered mix or the Beleza Pura protein , depending on what fits best into your routine. It delays premature aging, improves skin elasticity and radiance and protects it from external damage, including sun exposure.
