Hyperpigmentation, as the name suggests, is an excess of pigment in the skin. It is mainly associated with sun exposure, but can also involve other factors, from stress to hormonal changes. It means that there is some inflammatory process underway and our skin is creating a defense, producing more melanin to protect itself.
What types of hyperpigmentation are there?
Melasma is one of the most common forms of primary hyperpigmentation. It is intrinsically linked to sun exposure , but it can also arise due to hormonal changes (menopause, pregnancy, thyroid problems, use of some oral contraceptives) or even stressful situations and the use of certain cosmetics . It is suspected that not only exposure to ultraviolet radiation is harmful to melasma, but also exposure to blue light. Women between 20 and 40 years old, especially those with a darker skin tone , are more susceptible to melasma, as are those with a genetic predisposition.
There is also post-inflammatory hyperpigmentation, where a darker pigment appears on the skin after some type of aggression or inflammation - a sunburn or a skin imbalance , such as acne or eczema.
There is also solar hyperpigmentation , which is solely dependent on excessive sun exposure and insufficient sun protection. Its development is slow, worsening as sun exposure increases and potentially improving in months with less sun. In this case, lighter skin tones are more susceptible.
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How to prevent and treat hyperpigmentation?
🏽 Always protect yourself from the sun!
The best prevention is the use of high SPF sunscreen . You should use sunscreen every day and protect yourself from direct sunlight during the hours when it is strongest. Whenever you are at the beach, you should reapply sunscreen to ensure effective protection. Our advice is a mineral sunscreen, capable of blocking solar radiation before it is absorbed by the skin. As we saw above, blue light is suspected of being a trigger for hyperpigmentation. Therefore, even if your routine involves being indoors in front of a screen, it is worth investing in this care.
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Use cosmetics that are suitable for your face.
Although retinol is known for reversing sun damage, it also has a reputation for irritating the skin. We prefer the natural alternative to this ingredient – bakuchiol , present in the Radiante line , with a serum and a cream specifically formulated to prevent and care for skin with hyperpigmentation. This ingredient is suitable for sensitive skin and safely promotes an even skin tone. The Radiante essence is based on aloe vera, as this plant contains aloin and aloesin, botanical actives that reduce hyperpigmentation.
If you have acne-prone or eczema-prone skin , it's very important that you follow a proper routine to prevent the appearance of post-inflammatory hyperpigmentation.
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Gentle exfoliation
The best way to exfoliate facial skin without damaging it is undoubtedly through daily cleansing with oil and a cotton towel . Weekly, you can also apply the Luminosa mask , rich in antioxidants essential for protecting against blemishes and anti-aging. Honey and açaí are the main ingredients in this formula that softens the skin and gently exfoliates it – a kind of natural peeling that supports cell renewal and natural tissue regeneration, removing the damaged layer of skin.
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Vitamin C
This antioxidant ingredient is essential for firm, elastic, and protected skin, which is why it's present in the Radiant line (and many others). But you can also reinforce its presence from the inside out with daily intake of Pure Beauty – you can choose the powder mix or the Pure Beauty protein , depending on what best fits your routine. It slows down premature aging, improves skin elasticity and radiance, and protects it from external damage, including sun exposure.