The truth is that we have all heard about the benefits of collagen: rejuvenation, firmness, luminosity, renewal... It is no coincidence that, when we talk about the universe of beauty, this is one of the most used words. Collagen corresponds to the most abundant protein in our body, representing a total of 20% to 30% of our body's proteins. A protein that produces strength and structure found not only in the skin but also in all our bones, fibrous tissues, tendons, liver, muscles... And, therefore, it is essential for the proper functioning of all these organs. Basically, it is the element that “puts all the pieces together” of our body!

However, as we age, collagen production slows down, often as a result of the genetic component, but also of the lifestyle we lead: habits such as smoking, alcohol consumption, high sun exposure and pollution or high Ingestion of sugars contributes to a decrease in the production of this protein and, in this way, our skin becomes much more fragile and prone to gaining that “crushed” appearance that we all fear.

Naturally, one of the most frequently asked questions is precisely how can we, through small gestures in our daily lives, stimulate the production and regeneration of collagen? There is no universal formula, it is true, but our choices can very well enhance its production and regeneration in the body and these are the tips I wanted to share.

Once again, I will start by reinforcing the idea that it is possible to “heal” from the inside out, but I will also tell you about small external stimuli capable of benefiting collagen production. Let's do it?

STIMULATE COLLAGEN FROM THE INSIDE OUT

It all starts “inside”. For firm and elastic skin, we must stimulate the growth and regeneration of collagen from the inside out first.

• What I advise is to take 1 teaspoon of Beleza Pura every day. It can be in hot water (it tastes like red fruits, as it contains Açaí, Maqui, Schisandra and Amla) or in a smoothie, yogurt, vegetable milk, etc. This blend, made up of superfoods, medicinal plants and adaptogens, was specially formulated to nourish and soothe the skin from the inside out. Super rich in antioxidants (they are the ones that will neutralize free radicals) and active ingredients that enhance the elasticity, health and luminosity of the skin.

• Collagen is connective tissue. It is very important to take enough and ideal protein to keep everything “in place”. You have two options. Take Super Feminina , which contains vegetable collagen, protein and medicinal plants (as well as many other good things that help de-puff and balance the hormonal system), which will work specifically on the skin. You can also opt for Proteína Beleza Pura , which will give an extra boost to the skin and its entire foundation. Any of these proteins should be consumed daily, preferably in the morning - 2 level dessert spoons, you can add water, smoothie, vegetable milk, yogurt... whatever you like best and is easy to consume daily.

• Drops, several times a day. Choose the Beleza drops developed to regenerate and give strength to the skin. They stimulate hydration at a cellular level, making your skin appear plumper. They help remove toxins and puffiness, while promoting a super luminous complexion. They support collagen, restoring minerals that naturally wear out with age, thus providing young, firm and resilient skin. Here the idea is to take 4 full pipettes diluted in a glass of water. You can take it at any time of the day. Try to be strict and take it daily to feel the results faster.

* I like telling this (true) story. I have all these products at home, but I can't take them all at once (so many options!). I hadn't taken Beleza Pura for a while now. My 20 year old daughter can't live without it - she had a case of acne and started taking BP + Puro Sol + Facial Towel . After a short time, she “cleaned up” everything, and since then she hasn't even risked stopping taking it! As I was busy with studies, I started making her smoothies in the morning so she wouldn't waste so much time. And of course, I always added 1 teaspoon (or more) of Beleza Pura . I ended up drinking a glass of the smoothie too. And I can say that, after a few days, I woke up feeling “tight”, more taut and firmer. And it was a physical sensation!!

NOURISHING FROM THE OUTSIDE IN: IS IT ALSO POSSIBLE?

Of course!!

First, I'd like you to imagine your abs. If you exercise focused on them every day, what happens? Strengthens, right? Keep them stronger and in place, as opposed to flaccid and soft. The skin on your face and your muscles are the same thing. Therefore, I believe that massaging the skin, especially with the help of the Super Lifting Kit or Cupping Kit, is essential for anyone who wants to have firmer and more elastic skin. If you want to know more about our Natural Lifting tools, see the MASTERCLASS that we dedicate to explaining and answering all your questions!



There is a basic gesture that you should always keep in mind in your beauty routine: exfoliation. The LUMINOSA facial mask gently exfoliates, while deeply hydrating and nourishing the skin, reducing signs of aging.

Deeply hydrate. If you've never tried cleaning your face with a facial towel and serum , you don't know what you're missing! This ritual really changes everything! Not only does it clean and remove impurities, it also deeply hydrates! I prefer to do this ritual before going to sleep. It helps to cleanse the day's toxins and dirt and the skin is super hydrated. I ALWAYS apply a few drops of Eficaz around the eyes, forehead and lips. Prevention never hurts ;)

I hope that in some way these tips help you to have less complex skin care, but that it is actually functional and effective ♡