My name is Joana , I live in Lisbon with my husband, my one-year-old baby, and my two dogs, Miu and Billie. My life has taken many turns; I started studying Law but then decided to start over and study fashion. I've always had a more creative streak and wasn't satisfied with a life sitting in an office.
I lived in New York for three years while doing a postgraduate degree in Fashion Business and started creating my dream brand, SIGH . I returned to Portugal to launch my handbag brand, but then discovered that I loved photography and filmmaking, and I started helping friends' brands and ended up working full-time as a photographer and videographer for some of the brands I admire most. It has been a super challenging experience that has brought me many people I already consider friends, many lessons, and a lot of inspiration.
Last year my daughter was born and everything changed, priorities shifted, and once again I was supported and inspired by the women around me to get back to my projects and dreams while watching my baby grow. I don't know what I'll be doing tomorrow, but I know that these constant challenges and changes have been a great way to feel like I'm always learning, always growing.
TO BE
Zodiac sign: Sagittarius
Season: Autumn
One color : Dry Green
A book: Wuthering Heights, by Emily Brontë
A film : Into the Wild
A song : Sigh No More - Mumford & Sons
A podcast - The Rewatchables
One item : Beautiful candles
Favorite place in the world : Lake Powell in Utah
TO CREATE
Who or what inspires you? Sculptors and photographers I discover on Pinterest.
What else do you need to create? SO MUCH, but more specifically, a good clutch.
How to maintain creativity : Lots of research, time, and silence.
TO LIVE
First thing to do when I wake up: Shower my baby with kisses and tickles.
How to relax at the end of the day: A good playlist and a long bath.
A place to switch off: My garden with a book in hand.
Favorite physical exercise: Anything involving weights!
How to relieve stress: Physical exercise and 4-hour dinners with friends.
A woman who inspires you: Georgia O'Keeffe
NOURISH
Your ideal diet is: everything with Asian flavors.
What you always have in the refrigerator: soy sauce and butter.
Dinner-saving recipe: Chicken with onion and cream soup
Favorite drink: Spicy Margaritas
Favorite snack: Vinegar and salt potato chips
Favorite restaurants: So many, but at the moment Paco Bigodes, Afuri , and Java.
Favorite cookbooks: 5 Ingredients - Quick & Easy Food by Jamie Oliver and Gok Cooks Chinese by Gok Wan
TO CARE
Beauty icon: Florence Welch
An essential piece of clothing: The perfect white t-shirt. Wear it alone in summer and under a cardigan in winter.
One thing that's always present in your beauty routine: a good cleanser !
Favorite MPL'beauty product: Detox Serum And Balm Puro Sol , wonderful scent :)
How do you feel most beautiful? Tanned, with clean and moisturized skin.
