The longer days, the warmer nights, the dinners that stretch on… summer has its own magic, but it can also be synonymous with sleepless nights, excessive heat, and some accumulated fatigue. And where does this usually show up first? In the eyes.

Dark circles and puffiness around the eyes are often the first signs that the body is asking for balance. Fortunately, the skin speaks — and with the right care, it's possible to respond gently.

But what exactly causes dark circles under the eyes?

Before seeking solutions, it's worth remembering that not all dark circles under the eyes are the same and don't always mean lack of sleep. Some of the most common causes include:

• Genetics : Bone structure and skin pigmentation are inherited and can intensify the contrast around the eyes.

• Poor rest : Short nights or unrefreshing sleep affect circulation and fluid retention.

• Excessive sun exposure : Can stimulate melanin production, further darkening the eye area.

• Dehydration and diet : Excess salt, alcohol, or lack of water directly affect the skin—especially the thinnest and most delicate skin, such as that around the eyes.

• Stress : Stress hormones can alter microcirculation and make the eyes look heavier.

The good news? There are ways to lessen — and even prevent — the appearance of dark circles under the eyes, without resorting to drastic solutions.

A summer ritual for eye care.

Taking care of your eyes is, above all, an act of presence. And in summer, it can also be a moment of pause, of freshness, of connection with your body. See how to create a simple, effective, and 100% natural routine.

1. Nourish with intention: the Effective Serum

Begin by applying the Effective Eye Serum — a lightweight yet deeply nourishing formula with ingredients like blue tansy and rosehip oil. This serum helps soothe, tone, and even out the eye area while deeply hydrating.

Tip: Apply with the roll-on applicator or with your fingertips, pressing gently without rubbing.

2. Activating circulation: the power of Gua Sha

After applying the serum, use the Gua Sha Mushroom — especially if stored in the refrigerator — for a gentle massage that activates microcirculation and helps drain excess fluids. In just a few minutes, signs of fatigue will lessen and your gaze will gain a new lightness.

The ergonomic mushroom shape allows you to reach even the most delicate contours without irritating the skin, promoting a moment of self-care that can be incorporated into your morning or evening routine.

3. Hydrate from the inside out.

Summer calls for even more attention to hydration. And while water is essential, supplementing it with minerals like silica (present in Beauty Drops ) can help keep skin firmer and more radiant — including around the eyes.

4. Small gestures that make a difference.

• Treat yourself to a Jade Facial Mask at the end of the day: a simple and effective way to soothe and refresh the eye area. The mask's natural weight helps relieve accumulated tension and reduce puffiness. You can use it chilled, after a few minutes in the refrigerator, for an even more relaxing effect.

• Apply sunscreen daily , even on cloudy days. The skin around the eyes is especially sensitive to UV radiation and, when unprotected, tends to darken more easily—worsening the appearance of dark circles.

• Take visual breaks throughout the day, especially if you spend a lot of time in front of screens. A few minutes away from your phone or computer can help rest your eyes and ease your vision.

A summer with a new perspective.

Reducing dark circles and puffiness under the eyes doesn't have to be a complicated process. With the right products and a daily moment of attention and care, it's possible to feel (and see) a difference — even on the busiest summer days.